Becoming That Girl: The New Rules of Athlete Partnerships

Jordan Chiles is That Girl. Hear the story of how she has leveraged the heights and heartbreaks of her career as an Olympic gymnast to build her personal brand. Today’s athletes are not just competitors—they’re storytellers, role models, and cultural forces. In this candid conversation, Sephora CMO Zena Arnold, PepsiCo CMO Mark Kirkham and U.S. Gymnastics Olympian Jordan Chiles explore the evolving landscape of athlete partnerships. Speakers include: Jordan Chiles, Two Time Olympian, Gold Medalist and NYT Best Selling Author; Zena Arnold, CMO, Sephora US; Mark Kirkham, Chief Marketing Officer, PepsiCo Beverages US; Karen Kovacs, President, Advertising and Partnerships, NBCUniversal #sportbeach2025 #stagwellatcannes #sportbeach #canneslions #jordanchiles #pepsi #nbcuniversal #sephora