Becoming the CFO of your business finances with Amanda Thompson of Endurance Financial

Today I’m speaking with the award-winning financial advisor, the founder of Endurance Financial and the newly published author of Financially Fit Women, Amanda Thompson!From the boardroom of Australia’s biggest banks as a leading financial advisor to qualifying three times for the Ironman World Championships despite health issues, Amanda Thompson has never been afraid of a challenge.For the past two decades, Amanda has specialised in offering strategic financial guidance for individuals and businesses with complex matters requiring more than textbook advice, drawing on her experience in senior advisory roles for leading financial institutions including Westpac, Commonwealth Bank and Choice Capital. I connected with Amanda when she joined my membership, The Modern Marketing Collective, I have had the delight of meeting Amanda in person at one of our member events, and I’m in awe of not only Amanda’s athletic abilities - but also her commitment to her work, helping women become their own CFOs - which Amanda defines as Confident, Focussed and On top of their money.And in this episode, Amanda shares the strategies and philosophies that she works with her clients on to help them achieve their financial goals - whether they are just starting out in business or are many years in.