Becoming The Word Man - Lessons in Copywriting with Dave Harland

Struggling to stand out among the crowd? Then take the word of advice from The Word Man!In this episode, I interview Dave Harland, a freelance copywriter legendary for his no-bullshit approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull and the BBC and many others. Join us as we discuss:The role of humor in advertisingPiggybacking on celebritiesLinkedin as a self-promotion channelThe origins of Uncle TonyFundamentals of good copywritingNever miss an episode of Ungated Marketing by subscribing with Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get our daily shot of podcast knowledge.