“Becoming” Viewership Jumps as “Melania” Hits Theaters

Michelle Obama’s 2020 Netflix documentary “Becoming” experienced a massive surge in U.S. viewership beginning Jan. 30 — the same day the film “Melania” opened in theaters. According to Entertainment Weekly, the contrast between the two releases highlighted sharp differences in audience response, box office performance, and the broader political and cultural divide shaping today’s media landscape. Subscribe to our newsletter to stay informed with the latest news from a leading Black-owned & controlled media company: https://aurn.com/newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.