Beef als Content-Strategie mit Kai Strehler, Head of Soci...

What this episode covers

Wie funktioniert Beef als Content-Strategie im Communitymanagement und worauf ist dabei als Brand zu achten? Das weiß keiner besser als Kai Strehler, Head of Social Media bei der Deutschen Bahn. Die Bahn überrascht seit Accountstart nicht nur mit richtig gutem Content auf TikTok, sondern auch durch ein überragendes Game in der Kommentarspalte – und wurde dort schnell zum State of the Art für "Brand-Beef" vom Feinsten. Im Interview mit OMR Education Podcast-Host Rolf Hermann nimmt Kai euch mit auf eine Backstagetour durch das Communitymanagement bei der Deutschen Bahn und erklärt, worauf es ankommt. - Welche Faktoren sind erforderlich, um das Spiel erfolgreich spielen zu können? - Warum ist geskripteter Beef zwischen zwei Brands keine gute Idee? - Wie kann man das Thema verbunden mit der Reichweite nutzen, um sich mit seinen Werten zu positionieren und als Brand ein Statement zu setzen? Kai weiß: Brand-Beef ist mehr als abgedroschene Phrasen über die Pünktlichkeit der Bahn zu dreschen – oder besser gesagt einzustecken, denn: Auch Nehmerqualitäten gehören dazu. Kais Anspruch ist besonders hoch. Gefordert ist dabei ein Mix aus fast Echtzeitkommunikation, Authentizität und Kreativität. Wie genau das klappt? Jetzt reinhören und lernen! Rolf bei LinkedIn: www.linkedin.com/in/rolf-hermann/ Kai bei LinkedIn: www.linkedin.com/in/kai-strehler-6a771bb4/ OMR Education bei LinkedIn: www.linkedin.com/showcase/omr-education-/ OMR Education bei Instagram: www.instagram.com/omr.education/ Mit dem Code “Warenkorb” bekommt ihr 10% Rabatt auf Reports, Deep Dives und Academys. OMR Reports: education.omr.com/pages/report OMR Deep Dive: education.omr.com/collections/omr-deep-dive OMR Academy: education.omr.com/collections/omr-academy Alle Infos zu ausgewählten Werbepartnern findest du hier: linktr.ee/omreducationpodcast

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How long is this episode of OMR Education?

This episode is 33 minutes long.

When was this OMR Education episode published?

This episode was published on May 6, 2024.

What is this episode about?

Wie funktioniert Beef als Content-Strategie im Communitymanagement und worauf ist dabei als Brand zu achten? Das weiß keiner besser als Kai Strehler, Head of Social Media bei der Deutschen Bahn. Die Bahn überrascht seit Accountstart nicht nur mit...

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