Beer is a Conversation: Simon Walkenhorst

In this episode of Beer is a Conversation, Pete Mitcham heads out to Hargreaves Hill Brewery to catch up with founder and somtimes classical pianist, Simon Walkenhorst. Simon shares the story of Hargreaves Hill Brewery from its humble rural origins, to the loss of the brewery in the Black Saturday fires through to the present where they have just gone through a brand refresh. Simon has witnessed the dynamic changes the industry has undergone over the last decade and has some keen insights into what it takes to maintain your brewery's identity as a multitude of new players join the scene. It's a great chat about how to stay relevant in an ever-changing market. Enjoy the conversation.