Beer Packaging That Actually Sells – with James Mataczynski (CraftCrate)

from Branding for Breweries - Strategies to Grow Brewery Brands and Sales · host The Brand Weaver

Think packaging is just about looking good? Think again. Your can could be your strongest sales tool. 📦🍺In this episode, I’m joined by James Mataczynski, engineer, brewer, and founder of CraftCrate, to unpack how beer packaging can drive sales, boost your brand, and reshape customer habits.We cover:– Why packaging isn’t just marketing, it’s a revenue stream– What drinkers really notice on your can– How Gen Z is reshaping packaging trends– Why sustainability matters more than ever (and how to respond)– The ROI of custom formats, cheeky details, and bold visual design– What most breweries get wrong when trying to bring drinkers back👉 Plus: James’s wild journey from Iron Man suit dreams to real-world beer innovation.

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This episode is 42 minutes long.

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This episode was published on April 16, 2025.

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