Beer+ Soccer= Marketing GOAT. How Michelob ULTRA Made “Fit Beer” the MVP of Soccer

Crack open a cold one with Asli Pelit and Michael LoRé as they explore the other partnership in soccer: beer and the beautiful game. From World Cup sales spikes to European pub madness, beer brands are redefining sports marketing. This week, they sit down with Ricardo Marques, SVP of Marketing at Michelob ULTRA, to unpack how the brand kicked its soccer strategy into high gear—and why “fit beer” is scoring big with Gen Z, MLS fans, and global tournaments alike. Cheers to smart branding and beautiful football.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.