Before You Add AI to Your Freight Systems, Fix This First | Peter Creeden, MPC International

Everyone's talking about AI. Peter Creeden thinks we're building on sand. Peter Creeden, MD of MPC International and advisor to the IMO's Port Call Optimization task force, joined Mike King at TPM26 in Long Beach to make the case that shipping's data foundations need to come before any AI investment. From the IMO's new PCO Guide to e-bills of lading, smart contracts, and scope three emissions reporting in Australia, Peter maps out the digital layer cake that has to exist before AI can actually deliver. If you're a freight buyer evaluating visibility platforms, digital tools, or AI-powered freight systems, this one is required viewing. Guest: Peter Creeden, MD, MPC International This content is brought to you by Dimerco Express Group [https://dimerco.com/] #FreightBuyersClub #TPM26 #SupplyChain #ArtificialIntelligence #DigitalTransformation #Shipping #FreightTech #PortCallOptimization #IMO #LogisticsTech #EBillOfLading #Decarbonization #OceanFreight #FreightBuyers #SmartContracts