Before You Apply's Employer Branding Webinar Ep. 5: Relieving the tension between marketing and recruiting

Let’s be honest, the tension that exists between Marketing and Talent Acquisition leaves recruiting teams wearing too many hats: playing the roles of salespeople, marketers, and -- if any time is left -- content creators. They’re basically expected to be utility players, and modern marketers, but without the specialization, focus, training, and technology to execute effectively. This isn’t marketing’s fault: it’s the historic disconnect between these two functions. And this Employer Branding Show-and-Tell with Eryn McHugh, the Sr. Director of Talent Acquisition at Kobie Marketing, is all about how Talent teams can build a bridge and become a true partner with their Marketing team.