EPISODE · May 14, 2021 · 31 MIN
Before You Apply's Employer Branding Webinar Ep. 6: The Impact of Nurture Campaigns on a Passive Audience
from Employer Branding Show-and-Tell: A Series of Live Conversations. · host Before You Apply
Let’s talk nurture campaigns for a passive candidate audience. How do you create something that is truly valuable and worthy of someone’s time that isn’t just another “Hey, we’re hiring again!” email list? Yep, the thing many recruitment marketing teams want, but struggle to pull off. On this episode of Employer Branding Show-and-Tell, Nate talks with Michael Rizzi, Recruitment Marketing Manager at DraftKings, about effectively nurturing a passive audience.
What this episode covers
Let’s talk nurture campaigns for a passive candidate audience. How do you create something that is truly valuable and worthy of someone’s time that isn’t just another “Hey, we’re hiring again!” email list? Yep, the thing many recruitment marketing teams want, but struggle to pull off. On this episode of Employer Branding Show-and-Tell, Nate talks with Michael Rizzi, Recruitment Marketing Manager at DraftKings, about effectively nurturing a passive audience.
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Before You Apply's Employer Branding Webinar Ep. 6: The Impact of Nurture Campaigns on a Passive Audience
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