Before You Book a Photographer, Listen to This | Katey Beck & Taylor Davis of Infomedia

What actually makes a photo shoot go well, and what makes an expensive one go sideways? In this episode of The Localist, Carrie Rollwagen sits down with Katey Beck and Taylor Davis, producers at Infomedia Studios. Katey is a chef turned producer. Taylor is a film major from Auburn with a background in commercial acting and wedding videography. Together they run photo and video shoots for small businesses and brands in Birmingham, and Carrie regularly goes to them for the questions she cannot answer herself: what to wear on camera, how not to freeze up on video, whether her Zoom background looks weird. Katey and Taylor talk about what really goes into a shoot. Why one hour of production equals one minute of finished content. Why a full day realistically nets you 80 photos and a 90 second video, not a highlight reel. Why hospitality matters more than gear. Why you should never book a photographer without asking about lighting, focus and their ability to direct posing. When you actually need a stylist on set, and why food is the one category you always do. How to make people comfortable on camera when they are not used to being there. The second half is a practical guide for anyone shooting on their own. What a shot list is and why the whole team needs one. Why brand shoots often fail because the photos were not planned against the content they would live in. Why you should not wear the same blazer in every frame. How to build a good background at your desk. Why the iPhone is a legitimate tool in 2026, and how to hold your exposure to get better footage in any light. Katey and Taylor also answer listener questions on why video is so much harder than photos, whether there really is a good side of your face, and what budget you actually need to hire a producer. Watch on YouTube _______________________________________   Mentioned in This Episode    Infomedia Studios Infomedia Uptick Marketing @pinklanternbhm Spindle Photography (Kelly Cummings)   Thanks to Our Sponsor, Infomedia The Localist is sponsored by Infomedia. They are a Birmingham-based web and digital marketing company. They help small businesses grow online. •       Contact Infomedia    Join Us at Localist Lab Localist Lab is a free event series for small business owners. It meets on the third Thursday of most months at Saturn in Avondale. Free tacos and coffee too. •       See upcoming events and register   Subscribe to Carrie's Newsletter Want more small business tips from Carrie? Sign up for her newsletter. •       Sign up here