Before You Build Your Brand, Build Your Self-Worth | Kristen Olson

Before You Build Your Brand, Build Your Self-Worth | Kristen Olson On The Expert Authority Coach podcast,  Christine Blosdale interviews Kristen Olson, founder of KO Alliance and host of the Turmeric and Tequila podcast. Olson shares her journey from being a longtime athlete and D1 lacrosse player to starting a lacrosse business in Colorado, building sponsorships like Clif Bar, and formalizing her work connecting athletes and brands through strategic partnerships. She explains launching her podcast after seeing inauthenticity in health and wellness marketing and wanting to tell the truth. The conversation centers on women’s self-worth and confidence in business, how environments and relationships can erode it, and why developing self-awareness and boundaries is critical - especially for young people navigating addictive, comparison-driven social media. Olson emphasizes abundance, community, authenticity, and drawing confidence from real-life “gold stars” such as failures and hardships. LINKS MENTIONED: The Turmeric and Tequila Podcast - https://podcasts.apple.com/us/podcast/turmeric-and-tequila/id1798847835 The KO Alliance - https://koalliance.com/ Christine Blosdale - The Expert Authority Coach – http://www.ExpertAuthorityCoach.com     00:00 Podcast Welcome 01:09 Meet Kristen Olson 02:27 From Athlete to Founder 04:40 Why Turmeric and Tequila 05:21 Early Entrepreneur Mindset 07:46 Self Worth for Women 12:22 Social Media and Kids 17:10 Confidence and Abundance 19:04 Real Gold Stars from Failure 20:47 Where to Find Kristen 21:54 Final Wrap and Next Steps