Before You Hire a Publicist in 2026 (The Truth About PR) | FT Regan Farley | EP6

In this episode of Bee Real with Sarah, Sarah sits down with fellow publicist and close friend Reagan Farley for an unfiltered conversation about what it really looks like to work in PR in 2026.They break down:Why PR can’t be cleanly measured by ROIWhy clients often feel underwhelmed by results they don’t fully understandHow breaking news (like a major death or crash) can instantly derail months of strategyWhy no agency can guarantee pressThey also get honest about the emotional toll of the industry:Late nights and weekend callsConstant problem-solving clients never seePR being a “thankless” job more often than notThe exhaustion of being both CEO and executorThe conversation dives into AI in PR:AI is powerful. Agencies should be using it. But trying to let ChatGPT “be your publicist” is a mistake. AI should support strategy — not replace human thinking, writing, and relationships.They also talk real numbers when it comes to PR pricing: ~$1,500/month:Starter retainers with limited deliverables $3,500–$5,000+/month: More experienced agencies with deeper strategy and accessPR is not a quick-hit ROI product. It’s a long-term visibility investment for brands ready to break through their next ceiling.This episode is for: Entrepreneurs Founders CEOs Anyone thinking about hiring a publicist in 2026 Real talk. Practical numbers. Behind-the-scenes truths.🐝 Bee real. Spread the honey. Stay ready.Bee Real with Sarah is the space where the Good, the Bad, and the Honey collide.New episodes drop weekly. Follow, rate, and share with someone who’s ready for real conversation.