Before You Host An Event… Do This $500 Test

Don’t make this big event planning mistake! Today on Sold Out Events, paid events expert Zach Hesterberg breaks down one of the most critical steps for coaches, consultants, and entrepreneurs: conducting effective market research before launching any event, whether in-person or virtual, free or paid. Zach shares actionable strategies for using Facebook ad campaigns to test multiple event themes and names, ensuring you attract high-quality prospects and minimize ticket acquisition costs. Discover how data-driven decisions trump gut feelings and why skipping market research can lead to unprofitable and stressful launches. Zach walks you through the exact process, from crafting compelling event angles and names, to building qualifying lead forms, and analyzing results to confidently write a converting sales page. Learn which qualifying questions will help you filter for your ideal audience and how to use their responses to shape both your event content and promotions. If you want repeatable, scalable, and profitable events that fill seats with your best-fit clients, don’t miss Zach’s expert insights! Whether you’re new to hosting or refining your approach, this episode helps you build events as powerful client acquisition systems.   Zach Discusses:   Gut instincts vs. data-driven event planning Importance of market research for events Testing event themes and names Facebook ads for market validation Qualifying prospects using lead forms Analyzing lead quality and acquisition cost Using market data to shape event content   Timestamps:   00:00 The Biggest Mistake People Make In Hosting Events 04:03 Market Research Drives Event Success 09:13 Event Themes and Naming 11:32 Lead Form Qualifying Questions Framework 13:52 Qualifying Sophistication and Finances 19:04 Data-Driven Sales Page Strategy 22:04 Mastering Virtual Event Success 23:15 Grow Your Business with Us   About Zach Hesterberg:   Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.   —---------------------------------------------------------   To Connect With Zach:   Book a free event discovery call at: https://www.paidevents.com Download your free Paid Event Profit Playbook here: https://www.paidevents.com/free-playbook Subscribe to Zach’s Youtube channel: https://www.youtube.com/@zachhesterberg Follow Zach on Instagram: https://www.instagram.com/zachhesterberg/ Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/