Before You Promote an Event, Know Who You Need to Reach

Getting people to show up for a local event starts before the event date.It starts with the audience.In this episode, Gabriel talks about why local events, business expos, community promotions, and local businesses need to think carefully about who they are trying to reach, what those people need to hear, and how often they need to hear it before they take action.For events and businesses trying to reach Spanish-speaking and bilingual consumers in Ventura County, the message has to be clear, consistent, and placed in front of the right local audience.This is not about attacking any event, business, or media outlet. It is about making better advertising decisions based on audience fit, message, timing, and practical exposure.If you are promoting a local event or business and want to talk through your audience, your message, and a simple way to get more visibility, call or text Gabriel at 323-320-3659.