Beginners Guide to Marketing. How to Get Started: A Conversation with Lex Roman

Welcome to "Starting a Business Simplified!" In today's episode, we have a special guest, Lex Roman, who is a marketing expert will be sharing where to start when it comes to marketing. During the conversation, Lex will be sharing tips and strategies on how to effectively market your small business by knowing your target audience and being intentional with networking.First, Lex stresses the importance of understanding your target audience. This means identifying who your ideal customers are and what their needs and wants are. By understanding your target audience, you can tailor your marketing efforts to reach them more effectively. She suggests conducting market research, analyzing customer data, and gathering feedback to gain a better understanding of your target audience.Next, Lex talks about the importance of networking and building relationships. She emphasizes the importance of being intentional and strategic in the networking events you attend and the people you meet. She advises to identify key players in your industry, attend networking events that align with your business goals, and follow up with the people you meet to build lasting relationships.Networking is not just about meeting new people but also about building relationships that can help you achieve your business goals. She suggests offering to help others and being a valuable resource to them, which can lead to mutually beneficial relationships.Lex talks about the book "Reach Out", by Molly Beck as a resource when you are starting out with networking. There are great tips in the book to help you with building lasting relationships. Finally, Lex advises small business owners to be open to new opportunities, take calculated risks and be adaptable to change. The marketing landscape is constantly evolving and it's important to stay current and be ready to pivot when necessary.In conclusion, knowing your target audience and being intentional with networking are key aspects of effective marketing for small businesses. By understanding your target audience, building lasting relationships, and being adaptable to change, you can set your small business up for success. Thank you to Lex Roman for sharing her expertise and tips on how to effectively market your small business. Online Course: 7 Steps to Getting More Leads  Use code: SIMPLIFIEDBUSINESS for 10% discount. If you would like to connect with Lex you can reach her through her website: https://supereasydigital.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startingabusinesssimplified.substack.com