Beginning AI Marketing Tactics For Small Business Growth w/Kajal Jain

In this episode of Mastering Local Marketing, host Matt Hanson talks with AI expert Kajal Jain about beginner-friendly AI marketing tactics that small businesses can use to fuel growth. Kajal breaks down practical, jargon-free ways to apply AI for marketing strategies, content creation, customer communication, and productivity that are all designed to help small business owners streamline their marketing efforts. If you're a small business owner wondering how AI fits into your marketing strategy, this episode gives you clear starting points to begin using AI tools effectively today. Kajal also explains common pitfalls to avoid and how AI can support your business decisions without replacing the human touch. Whether you want to save time, improve efficiency, or stay competitive with smarter digital marketing and local advertising strategies, this conversation delivers actionable marketing tactics perfect for growing your small business. Tune in to learn how AI can transform your marketing approach and support your business growth journey. SOUND BITES "We should not be afraid of AI." "You have to give it a role." "You can be a one person team." CHAPTERS 00:00  Introduction to AI in Marketing 02:12  Understanding AI and LLMs 06:31  Effective Prompting Techniques 09:22  Training AI as a New Employee 10:49  Ethics and Governance in AI 11:29  Exploring AI Agents 15:15  Automation Opportunities for Small Businesses 18:44  Pitfalls and Best Practices in AI Implementation   HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.   Mastering Local Marketing is a small business podcast focused on local marketing strategies, marketing tactics, and digital marketing that drive real customer acquisition and business growth. Built for entrepreneurs and marketers, this show breaks down marketing strategies for business owners who want results, not fluff. Each episode explores practical marketing strategies including local advertising strategies, social marketing, sales strategies, and digital marketing tactics designed to help you market a local business more effectively. Whether you run a retail store, restaurant, or service business, you'll learn how to turn visibility into leads and leads into paying customers. Hosted by marketing expert Matt Hanson, the podcast highlights real-world marketing for small business, common marketing mistakes, and proven systems used by masters of marketing to grow local brands. You'll discover how to improve customer acquisition, strengthen local presence, and accelerate sustainable business growth. If you're looking for actionable marketing tactics, smarter local marketing, and strategies that actually move revenue, this is one of the top small business podcasts to add to your rotation. Subscribe and start mastering strategy that helps your business grow.