Beginning-of-Year Trademark Audit: Is Your Brand Identity Possessed by Someone Else?

Your brand might not be as protected as you think. I'm Julie King with King Patent Law, and today I'm showing you how to audit your trademark protection in 2026.Let's walk through five critical questions you need to ask about your trademarks.Question one: What are you using versus what's registered?Question two: Have you expanded into new categories?Question three: Are you using the ® symbol correctly?Question four: Do you own your domains and social handles?Question five: Are there trademark squatters or infringers?I go over how to answer these questions and what to do about your answers.These five questions will help you identify gaps in your trademark protection.For the complete IP audit checklist, watch the full video from earlier this week and download the free checklist at kingpatentlaw.com (or you can use the QR code in this video).Avoid the legal horrors, and keep rocking your IP.Full transcript and more resources at ⁠⁠kingpatentlaw.com/blog⁠ Ready to protect your brand and business? Book a consultation at kingpatentlaw.com⁠.Disclaimer: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney