Behavior Is the Brand - with Frankie C. Wilson Jr., Behavioral Strategist

“Behavior is the brand.” In this quick-hit conversation, host Timothy A. Zercher sits down with Frankie C. Wilson Jr. to explore how everyday actions shape trust, reputation, and growth. Frankie breaks down why reclaiming your narrative matters (hello, Taylor Swift), how to use the PREVAC principle to replace habits with higher-value behaviors, and why community-driven storytelling is the marketing trend to watch.You’ll learn:Why repeated behavior - not logos - builds brand trustA practical way to replace unhelpful habits with better onesHow to position your company inside a community’s shared identityFrankie’s biggest challenges growing a practice (and how he tackles them)