Behavior Over Opinion: How to Predict Packaging Success

Every brand has a voice but few realise their loudest one sits quietly on the shelf. In this episode of The Curiosity Current, host Stephanie speaks with Matt Salem, SVP of Customer Success at Behaviorally and co-author of unPACKED: Predict Packaging That Sells. Matt explains how the Four-S framework: Seen, Shoppable, Seductive, Selected, helps brands design packaging that drives decisions at the shelf and online. He shares how behavioral science, real shopper observation, and AI-powered tools like Pack.AI are transforming packaging into a measurable growth engine for brands that want their design to sell.