Behavioral Economics Field Guide for Financial Services [Episode-79]

Why do smart people make poor financial decisions? This episode explores the fascinating world of behavioral economics and reveals how cognitive biases, heuristics, and emotions shape the way we earn, spend, save, and invest. Learn how concepts such as choice architecture, decision fatigue, present bias, and mental shortcuts influence financial behavior—and discover practical strategies for building better money habits through automation, simplified decision-making, and thoughtful financial planning. Whether you're a financial professional or someone looking to improve your relationship with money, this episode offers research-backed insights for making smarter financial choices