Behavioral Economics: Its Implication for Marketing

In this interview, I discuss both the theory and practice of Behavioral Economics on how marketing is practiced today with Mark Byrne, Account Director of Designworks.ie Mark presents several case studies to illustrate some key concepts arising from recent, and past, research studies. We discuss the themes developed by some of the more popular writers in the area including: Thinking, Fast and Slow. Daniel Kahneman Predictably Irrational. Dan Ariely Nudge. Richard H. Thaler and Cass R. Sunstein Drive. Daniel H. Pink