Behavioral Health Sustainability in Rural Markets with Dr. Zachary McGeorge, Director of Behavioral Health at AdventHealth in Manchester, Kentucky

The warm handoff model in behavioral health has proven to dramatically increase patient retention and improve access to care in rural communities. In this episode, Dr. Zachary McGeorge, Director of Behavioral Health at AdventHealth in Manchester, Kentucky, shares his journey into social work and the unique challenges rural hospitals face. He highlights transportation barriers and innovative strategies such as telehealth outpost clinics, mobile units that deliver care to patients’ homes, and a warm handoff approach that has driven an 88% therapy retention rate. Dr. McGeorge addresses the difficulty of recruiting and retaining providers in rural areas, stressing persistence, authenticity, and a deep emotional connection to the mission. He also talks about the value of integrated care, provider well-being, and balanced living, along with practical advice for emerging leaders on managing change and engaging stakeholders throughout reforms. Tune in and learn how rural healthcare leaders are innovating to close gaps in behavioral health access and build stronger, more resilient communities! Resources: Connect with and follow Dr. Zachary McGeorge on LinkedIn. Follow AdventHealth on LinkedIn and explore their website.