Behavioral Portfolio Management - Asset Mgr. AthenaInvest, with Dr. Tom Howard

A long time Professor at the Univ. of Denver and the holder of several patents in investment management methodology, Dr. Howard is the Founder, CEO and Director of Research at AthenaInvest. Here he explains "Behavioral Investment Management" and how it is applied in the investment management systems of AthenaInvest, an Asset Manager that sub-advises to Advisors in portfolio management.  Rejecting "Modern Portfolio Theory," AthenaInvest focuses on Behavioral Finance in their portfolio management, looking for measurable behavioral price distortions and invest accordingly.  It is hard to argue with Dr. Tom, and you'll find this to be very interesting.