Behavioral Targeting and Personalization, with Pat Burke

Pat Burke is an accomplished marketing and communications professional, building personal relationships across the globe. Currently Marketing and Communications Manager for Gavilon Group, LLC, Pat strategically plans and executes global communication efforts including public relations, advertising and brand management, as well as internal and external communications. Pat grew up near Omaha, Nebraska and continues to live and enjoy life in the Midwest. He attended the University of Nebraska - Omaha, where he received his undergraduate degree in marketing and business before earning his MBA from Creighton University. He began his career in the agency world and later accepted his current position with Gavilon Group, LLC. In his role, Pat works to create value in the complex agricultural commodities marketplace. When he is not working to connect producers and consumers, Pat can be found with his family or seeking out a new challenge. Hear more from Pat and Cliff on behavioral targeting and using data to build personal connections on a global scale, providing your team and customers with the right tools to succeed, the power of humility and the importance of listening in marketing and more. Check it out! What you'll learn: How Pat and his team communicate with diverse audiences simultaneously while meeting individual needs Pat's thoughts on understanding communication preferences and the value of one-to-one communications Listening and developing a strong understanding of customer and internal wants and needs, then developing a plan to deliver results Recognizing and communicating your company's value proposition for sustainable business development More about the ability of effective marketing to drive sales and the importance of maintaining a focus on data Marketing trends such as behavior-based targeting and insights into how the Gavilon team is implementing them The importance of providing your team and customers with the tools they need to achieve optimal results Recognizing that there is always room for improvement and taking advantage of the opportunity to learn from others in your field The importance of working as a team and combining individual strengths to deliver great results Life lessons and insights from Pat's background in rural America including personal and professional development, remembering where you came from and always remaining humble