Behaviour Design: Predicting irrational decisions (10m talk)
from UX Australia Podcast: All presentations from 2009-2014
What causes a behaviour? Why do we act so illogically at times? Are our decisions being made for us? Behaviour Design is a new field based on understanding the mechanisms of decision making, and designing systems to fit the way people actually behave.
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This episode is 10 minutes long.
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This episode was published on December 3, 2013.
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