Behaviour design with Iz El-Bahnasy of Gather (S2E6)

This is Part 2 of our chat with Iz El-Bahnasy, founder of Gather. Gather is a Shopify app that boosts lead generation capabilities for eCommerce merchants. We cover the following: 1. What is business model canvas? 2. What is behaviour design? 3. How does the business model canvas interact with behaviour design 4. The hooked model 5. Designing with breaking points in mind Make sure to check out Part 1 which is S2E5. If you like the podcast, please rate it 5 stars, heart it and share it with your friends! SHOW NOTES Gather: apps.shopify.com/gather Sourcecraft: www.sourcecraft.co Product Hunt: www.meetup.com/Product-Hunt-Sydney Business Model Canvas: http://www.businessmodelgeneration.com/canvas/bmc BJ Fogg's behaviour model: http://www.behaviormodel.org/