Behavioural Economics by David Orrell

https://thebookvoice.com/podcasts/2/audible/98254 to listen full audiobooks. Title: Behavioural Economics Series: Hot Science Series Author: David Orrell Narrator: Al Kessel Format: mp3 Length: 5 hrs and 45 mins Release date: 06-29-21 Ratings: 4 out of 5 stars, 7 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.