Behavioural science is a gold mine for service design and customer experience - Interview with Nicolae Naumof

Today’s interview is with Nicolae Naumof, an applied behavioural science specialist, who helps businesses to increase customer satisfaction and increase profitability. Happier Customers & Higher Profitability through Behavioural Science Applied in Service Design is his motto. I came across Nicolae (Nick) following a Twitter exchange between Wim Rampen and Graham Hill regarding ‘applied behavioural economics and #gamification in the design of services. Nicolae joins me today to talk about his ebook:It Makes (No) Sense: In between the Joy of Gaining and the Fear of Losing, which is a 'mini-encyclopedia of behavioural science’, how we can apply behavioural science in service design and some of the big lessons that can be learned from behavioural science and how that can apply to service design and customer experience. This interview follows on from my recent interview: Customer service, customer experience and millennials – Interview with Micah Solomon – and is number 134 in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate and deliver great service and experience.