Behavioural Science To Drive Better Patient Adherence
Episode 1 of the DELTAMV’S INSIGHT BITES podcast, hosted by DeltaMV Knowledge Solutions, titled "Behavioural Science To Drive Better Patient Adherence" was published on July 25, 2023 and runs 9 minutes.
July 25, 2023 ·9m · DELTAMV’S INSIGHT BITES
Summary
Behavioural science combines elements of economics and psychology to understand how and why people behave the way they do. Classic economics assumes that human beings are rational decision makers, but we all know that our choices are often anything but rational! DeltaMV is a leader in the field of behavioural science and uses these principles to shape the work we do. In this podcast, we will be discussing the challenge of patient adherence to treatment through the lens of behavio...
Episode Description
Behavioural science combines elements of economics and psychology to understand how and why people behave the way they do. Classic economics assumes that human beings are rational decision makers, but we all know that our choices are often anything but rational! DeltaMV is a leader in the field of behavioural science and uses these principles to shape the work we do.
In this podcast, we will be discussing the challenge of patient adherence to treatment through the lens of behavioural science to understand the problem and to ideate potential interventions to address it.
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