Behind Aveda's Biggest Innovation with Antoinette Beenders

Sponsored by Aveda https://www.aveda.com/product/17768/146049/styling/style-prep/one-for-all-leave-in-elixir?size=  Sponsored by amika https://www.amikabackrooms.com/  Sponsored by Nice Girls Win https://www.amazon.com/Nice-Girls-Win-Create-Deserve/dp/B0H8S2H7JC/ref=sr_1_1?crid=387LHIK1YA7IK&dib=eyJ2IjoiMSJ9.KDuAsqdk0_19R2v77dhuxr_rh7pkQCpECBzXVfjaGYXGjHj071QN20LucGBJIEps.B_m5YYlgSmBmUFGniJ8Z9ZHwjq-xN-4_TMbHeyPhX0k&dib_tag=se&keywords=nice+girls+win+kelly+ehlers&qid=1784841714&sprefix=nice+girls+win%2Caps%2C168&sr=8-1  Interview with Antoinette Beenders Antoinette Beenders is Aveda's Senior Vice President of Global Artistry and one of the most influential creative forces in professional beauty. A NAHA winner and visionary behind collections including The Revolution of Reinvention and Abyssal, Beenders has spent decades shaping Aveda's artistic identity while championing sustainability, innovation, and the transformative power of hair. Her work seamlessly blends fashion, nature, craftsmanship, and purpose, inspiring artists around the world to continually evolve their creative expression. Links: https://www.instagram.com/antoinettebeenders/  News from TheTease.com: https://www.thetease.com/inside-zendayas-sleek-spiderman-brand-new-day-los-angeles-premiere-hairstyle-with-ursula-stephen/  Obsessed or Over It? Top 5 (Beauty) Things  More from TheTease.com   Instagram: https://www.instagram.com/readthetease/ (readthetease) Instagram: https://www.instagram.com/volumeupbythetease/ (volumeupbythetease) Instagram: https://www.instagram.com/kellyehlers/ / (KellyEhlers) Instagram: https://www.instagram.com/eljeffreycraig/ (eljeffreycraig) Web: https://www.thetease.com (TheTease.com) Email: [email protected]   Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. James Arbaje is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.   Thank you to the team who helped create our theme song. Show them some love and check out their other work! •Josh Landowski https://www.instagram.com/josh_landowski/