Behind Azamara’s “The Next Big Thing Is Small” Campaign

Lisa Kauffman, chief marketing officer for Azamara Cruises, talks with James Shillinglaw of Insider Travel Report about the destination immersion-focused cruise line’s new marketing campaign, which focuses on the benefits of small ship cruising. The campaign launches as demand continues to build for immersive cruising defined by longer time in destinations, access to smaller ports and deeper cultural engagement. For more information, visit www.azamara.com.  All our Insider Travel Report video interviews are archived and available on our Youtube channel  (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox.