Behind Clearwater Shores: Hospitality, Marketing & Memories at Smith Lake

Smith Lakers Podcast | Vacation Rental Mastery with Bob EkmanIn this episode of Smith Lakers, we go behind the scenes of Clearwater Shores with Bob Ekman, owner/operator and hospitality veteran with more than five decades of experience.Bob shares how he’s turned vacation rentals into a true craft — blending professional marketing, personal guest touches, and a guest-first mindset to create unforgettable family traditions. From professional photography and signage to welcome videos and custom experiences, Bob reveals what makes Clearwater Shores stand out on Smith Lake.If you’ve ever wondered how to run a successful short-term rental — or you just love hearing stories about hospitality, family, and life on Smith Lake — this conversation is packed with insight and inspiration.