Behind E.L.F. Beauty’s Viral Success with Laurie Lam

My guest this week is Laurie Lam, the Chief Brand Officer at E.L.F. Beauty, the powerhouse behind E.L.F. Cosmetics, E.L.F. Skin, and Well People. With nearly two decades of experience shaping global brands, Laurie is a dynamic marketer and strategic innovator who’s redefining what an authentic, accessible beauty company looks like. Before joining E.L.F., Laurie held leadership roles at L’Oréal USA, working across the U.S., France, and Asia Pacific in marketing, e-commerce acquisition, business development, and brand innovation. She’s also credited with helping supercharge E.L.F.’s reputation for quality, inclusivity, and viral cultural moments — from TikTok stardom to collaborations with brands like Chipotle, Dunkin’, and even Tinder.