Behind Michigan Local Market: A conversation with Lindy DeVries

In this episode of Behind the Business, I sit down with Lindy de Vries — artist, entrepreneur, lifelong South Haven local, and owner of Michigan Local Market. Lindy shares the story behind her journey from childhood creativity and old-school graphic design to running both her family’s screen-printing business, Little Oscar’s, and her own Michigan-inspired retail shop in downtown South Haven. Our conversation dives into the evolution of graphic design before modern technology, building a business through the South Haven Farmers Market, creating iconic local apparel designs, and what it means to support small businesses and local artists in Southwest Michigan. Lindy also opens up about entrepreneurship, self-doubt, work-life balance, seasonal business challenges, and her recent breast cancer diagnosis — sharing a deeply honest perspective on resilience, health, community, and finding purpose through creativity. From stories about Michigan history and local tourism to heartfelt reflections on family, community, and personal growth, this episode is a reminder of the people and passion behind the businesses that make small towns feel like home. Whether you’re a creative entrepreneur, a small business owner, or someone who loves supporting local, this conversation is full of inspiration, honesty, and heart.