Behind Poppi's Rocketship Growth | Allison & Stephen Ellsworth, Poppi - Unlocking Moves Ep. 35

How did Poppi go from the Dallas Farmer's Market to every grocery store in the country in four years? Join us for Episode 35 to find out! Unlocking Moves dives into the pivotal moments in an entrepreneur's journey that unlocked their true potential. Many leaders only like to talk about their success stories - but host Kurt Wilkin is a firm believer that we learn more from our stumbles and mistakes. On this episode, Kurt chats with Allison and Stephen Ellsworth, founders of Poppi - the world's fastest growing soda brand that is better for you and tastes GREAT. From humble beginnings operating at a weekend farmer's market booth as a side gig, to open tryouts for Shark Tank, to becoming one of the fastest growing beverage companies in human history - Allison and Stephen have experienced countless ups and downs along the way. In this deep dive behind the scenes, they discuss the grit and entrepreneurial spirit required to grow a business, the process behind Shark Tank, and being "digital first" by building a community of raving fans...Oh, and they did all of this while raising a family! About Allison and Stephen Ellsworth, Co-Founders of Poppi - Allison is the Chief Brand Officer, and Stephen is the Chief Product Officer. Poppi is a delicious, prebiotic, better-for-you soda made with clean ingredients. Struggling with a variety of health issues, Allison created Poppi after discovering the health benefits of apple cider vinegar and experimenting in her kitchen to make it taste great. She leads the Austin-based beverage company's overall brand strategy and innovation. She pioneered the brand's cultural cache and digital-first approach, attracting a loyal community and billions of views on TikTok and Instagram. Stephen leads the company's product development and innovation. About Kurt Wilkin – Kurt is a connector - of dots, ideas, and people. For the past 30 years, he has advised high-growth companies, starting his career with Ernst & Young, and today in his roles as chairman of HireBetter and managing partner of Bee Cave Capital. He's a serial entrepreneur with multiple successful exits and has helped hundreds of entrepreneurs and CEOs build their companies.