EPISODE · Jul 27, 2025 · 51 MIN
Behind Telstra's Marketing Transformation
from On Strategy Showcase · host On Strategy Showcase
A must listen episode. Telstra's CMO, Brent Smart shares the transformation of this once staid, government-owned Australian telco into a unique and creatively brilliant brand... with the business results that prove it.
What this episode covers
A must listen episode. Telstra's CMO, Brent Smart shares the transformation of this once staid, government-owned Australian telco into a unique and creatively brilliant brand... with the business results that prove it.
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Behind Telstra's Marketing Transformation
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