Behind Telstra's Marketing Transformation

from On Strategy Showcase · host On Strategy Showcase

A must listen episode. Telstra's CMO, Brent Smart shares the transformation of this once staid, government-owned Australian telco into a unique and creatively brilliant brand... with the business results that prove it.

Episode metadata supplied by the publisher feed · Published Jul 27, 2025

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Behind Telstra's Marketing Transformation

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This episode is 51 minutes long.

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This episode was published on July 27, 2025.

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