Behind the beef: Responsible animal farming and ethical meat

In this episode, we take you on a journey behind the scenes of South Africa’s red meat supply chain. We explore the vital role our farmers play in bringing high-quality, locally produced meat to your table.We’re honoured to be joined by Rustin Shawe, a KwaZulu-Natal-based cattle and maize farmer whose love for the land and respect for his animals shines through in every aspect of his work. He shares his insights on responsible animal husbandry and the sustainable farming practices that ensure both the welfare of his livestock and the long-term health of the environment.This episode is part of a special series in partnership with the Red Meat Producers' Organisation (RPO) — a tribute to the farmers feeding our nation, one meal at a time.