Behind the Brand

Today I just give an update on everything going on with the brand. Update on the new avenues and feeds coming to the podcast (The Detroiter) as well as the updated vision for the brand itself, The 2nd String. It's tough to put into words but I explain the idea behind some of the new ideas I'm trying as well as what kind of feeling / vibe I want to curate around the clothes and the brand itself. Had a good time talking about it and letting you guys in on what goes on in my head, hope you enjoy.