Behind the Brand: Building Influence Through Personal Branding & Social Media (Ft Richard Detering)

In this episode of The Growth Concept, I sit down with Richard Detering for one of our most real conversations yet.We start in an unconventional way: no business talk, no social media tactics — just personal stories and the side of Richie most people never get to see. From there, get into personal branding — not the fake polished version, but what actually builds trust, connection, and growth online.We break down what mattered most in his journey (quality vs quantity vs consistency), the mistakes that slowed him down, and the mindset shift that changed everything.If you’re trying to build impact online, grow your brand, and stay authentic while doing it, this episode gives you both the strategy and the perspective to do it properly.Richard is the founder of Richard’s Muscle Lab, an online coaching brand positioned around helping FIFO workers stay consistent with training, nutrition, and accountability despite roster challenges. On his website and social profiles, he emphasizes FIFO-specific coaching systems, mindset, and long-term transformationRichards LINKS...Website: https://richardsmusclelab.com/Coaching/Services: https://richardsmusclelab.com/services/FAQ: https://richardsmusclelab.com/faq/Instagram (Richard): https://www.instagram.com/ric_hyy/Instagram (Brand page): https://www.instagram.com/richardsmusclelab/Richards Muscle Lab App (Google Play): https://play.google.com/store/apps/details?id=com.trainerize.richardsmusclelab