Behind the Brand: The Story of Purely Elizabeth episode artwork

EPISODE · Nov 19, 2025 · 47 MIN

Behind the Brand: The Story of Purely Elizabeth

from Transform

In this episode of Transform, Sami Spalter sits down with Liz Granville, the founder of Purely Elizabeth, one of Sami’s all-time favorite brands. From discovering the brand during her weight loss journey to now, 17 weeks pregnant and still starting every morning with their chocolate chip cookie granola, this conversation feels full circle in the best way.Together, Sami and Liz dive into Liz’s journey into nutrition and entrepreneurship, from the early days of building her business to landing Purely Elizabeth in Whole Foods. Liz opens up about the mindset shifts that shaped her path, the lessons from her first year in business, and how she’s stayed grounded in integrity and intention as her company has grown.This episode is an inspiring reminder that the life you dream of often begins when you step outside your comfort zone — and that success is just as much about staying true to yourself as it is about chasing what’s next.Transform Instagram - click here!Sami Spalter Instagram - click here!Sami Clarke Instagram - click here!FORM Shop - click here!FORM Website - click here!Code TRANSFORM for 20% off an annual membership.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.This episode is brought to you by:Armra: We’ve worked out a special offer for our audience! Receive 30% off your first subscription order by going to armra.com/TRANSFORM or enter TRANSFORM at checkout to get 30% off your first subscription order.Quince: Go to Quince.com/transform for free shipping on your order and 365-day returnsJones Road Beauty: From November 18th - December 1st, get up to 20% off at jonesroadbeauty.com for their first ever Black Friday sale!Caraway: Visit Carawayhome.com/transform to take advantage of this limited-time offer for up to 20% off your next purchase.Wildgrain: For a limited time, Wildgrain is offering our listeners $30 off your first box PLUS free Croissants in every box when you go to Wildgrain.com/TRANSFORM to start your subscriptionProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Transform, Sami Spalter sits down with Liz Granville, the founder of Purely Elizabeth, one of Sami’s all-time favorite brands. From discovering the brand during her weight loss journey to now, 17 weeks pregnant and still starting every morning with their chocolate chip cookie granola, this conversation feels full circle in the best way.Together, Sami and Liz dive into Liz’s journey into nutrition and entrepreneurship, from the early days of building her business to landing Purely Elizabeth in Whole Foods. Liz opens up about the mindset shifts that shaped her path, the lessons from her first year in business, and how she’s stayed grounded in integrity and intention as her company has grown.This episode is an inspiring reminder that the life you dream of often begins when you step outside your comfort zone — and that success is just as much about staying true to yourself as it is about chasing what’s next.Transform Instagram - click here!Sami Spalter Instagram - click here!Sami Clarke Instagram - click here!FORM Shop - click here!FORM Website - click here!Code TRANSFORM for 20% off an annual membership.This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.This episode is brought to you by:Armra: We’ve worked out a special offer for our audience! Receive 30% off your first subscription order by going to armra.com/TRANSFORM or enter TRANSFORM at checkout to get 30% off your first subscription order.Quince: Go to Quince.com/transform for free shipping on your order and 365-day returnsJones Road Beauty: From November 18th - December 1st, get up to 20% off at jonesroadbeauty.com for their first ever Black Friday sale!Caraway: Visit Carawayhome.com/transform to take advantage of this limited-time offer for up to 20% off your next purchase.Wildgrain: For a limited time, Wildgrain is offering our listeners $30 off your first box PLUS free Croissants in every box when you go to Wildgrain.com/TRANSFORM to start your subscriptionProduced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Behind the Brand: The Story of Purely Elizabeth

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This episode is 47 minutes long.

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This episode was published on November 19, 2025.

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In this episode of Transform, Sami Spalter sits down with Liz Granville, the founder of Purely Elizabeth, one of Sami’s all-time favorite brands. From discovering the brand during her weight loss journey to now, 17 weeks pregnant and still starting...

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