Behind the Business with CEO April Armstrong

In the final live recording from the Melbourne BFD Conference 2025, we sit down with the woman behind it all, the driving force of Business for Doctors, Dr April Armstrong.April shares what it really takes to build and lead multiple businesses whilst also practising medicine full-time. From launching BFD Financial Planning alongside Oakmont Financial Services to opening a specialist health and wellness centre in Western Australia, she reflects on the pressure, risk and responsibility that come with growth.This conversation goes beyond the highlights. April speaks candidly about burnout, forcing herself to prioritise self-care, navigating cash flow challenges in a new practice, and the surprising reality that success often amplifies imposter syndrome rather than silencing it.We also explore the evolution of Business for Doctors, the future of primary healthcare, and why embracing change from technology to new models of care, is essential for doctors moving forward.An honest and insightful conversation about ambition, resilience and what really happens behind the scenes.