Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre

In today's episode of Category Visionaries, we speak with Sangram Vajre, CEO and Co-Founder of GTM Partners and Co-Founder of Terminus, pioneers of the Account-Based Marketing (ABM) category. Topics discussed:  Sangram’s career background as the CEO and Co-Founder of GTM partners, and what led him to found Terminus The origins of ABM The role events play in creating a new category The power of podcasting to support category creation efforts Why Terminus partnered with competitors to create demand for the ABM category The most common challenges of category creation Sangram’s advice for founders getting ready to embark on their own category creation journeys  Sangram's next big move with GTM Partners