EPISODE · May 27, 2021 · 43 MIN
Behind the Company that Catalysed Chinese Startups’ Global Ambitions, with Ronen Mense, APAC President and Managing Director of AppsFlyer
from Asia Startup Pulse · host Chinaccelerator, SOSV
In today’s episode, we invite Ronen Mense, President and Managing Director APAC for AppsFlyer, to help us answer these questions and more. In the last 7 years with AppsFlyer, Ronen has managed to grow the mobile analytics platform from newcomer to market leader in APAC achieving 70% market share, triple digital revenue growth year on year, and building an amazing team of 175+ across 7 offices in the region. Show Notes:02:12 Introduction to Ronen03:13 What is AppsFlyer05:03 China’s strategic value for AppsFlyer and vice-versa11:04 AppsFlyer’s value proposition for Chinese startups expanding overseas14:53 What made AppsFlyer special: The need for independent analytics20:59 Dealing with competitors: How to create moats?23:56 Localizing product to suit the China market27:41 How AppsFlyer stays independent in the Age of Splinternet34:05 The Success Playbook for AppsFlyer37:08 Ronen’s Mantra for Success42:05 How to contact RonenMany thanks to our guests Ronen Mense; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.comShare, subscribe, review, enjoy!To join our listener group on WeChat, please add SOSV Helper (WeChat ID: sosvhero) and ask for the group invitation.To subscribe to our newsletter, please visit www.asiastartuppulse.comFollow us on LinkedIn: https://www.linkedin.com/company/asia-startup-pulseEmail us: [email protected]
Embed this episode
What this episode covers
Chinese companies going global is not a new phenomenon today. But there was a time when this was relatively unheard of. And today, we talk to the man behind AppsFlyer, the company that essentially fuelled Chinese companies’ ambitions for global expansion by providing them much needed analytics and data in a mobile-frenzy world. Why was AppsFlyer pivotal to Chinese companies? What strategic value did China possess for AppsFlyer? In a market known for intense competition, how did AppsFlyer manage to thrive unscathed and become the market leader? In today’s episode, we invite Ronen Mense, President and Managing Director APAC for AppsFlyer, to help us answer these questions and more. In the last 7 years with AppsFlyer, Ronen has managed to grow the mobile analytics platform from newcomer to market leader in APAC achieving 70% market share, triple digital revenue growth year on year, and building an amazing team of 175+ across 7 offices in the region.
Ready to play
Behind the Company that Catalysed Chinese Startups’ Global Ambitions, with Ronen Mense, APAC President and Managing Director of AppsFlyer
No transcript for this episode yet
Similar Episodes
Dec 30, 2025 ·43m