EPISODE · Oct 19, 2023 · 55 MIN
Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky
from Healthy Competition: Product Marketing | Competitive Intelligence | Strategy · host Andy McCotter-Bicknell
In this episode, I was joined by Jason Oakley and Tamara Grominsky. They're both career Product Marketers that have led a ton of great launches over the years for companies like Klue, Unbounce, and Kajabi. We're all working together on a course for Product Marketers called Ready for Launch - The PMM's Guide to Product Launches, so I thought it'd be fun to share insider stories on important launches we each led. We also talk about some other launches from companies that caught our eye and why we liked or disliked them. Want to master the art of product launches? Join our upcoming cohort before Oct. 31st here: https://maven.com/course-crew/readyforlaunch Follow Jason: LinkedIn | ProductivePMM Follow Tamara: LinkedIn | PMMCamp Continue the conversation with me: LinkedIn | TikTok | Twitter This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between 100+ Competitive Intel and Product Marketing pros every month. Join today!
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Behind the Curtain: Mastering the Art of Big Product Launches w/ Jason Oakley and Tamara Grominsky
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