Behind the Curtain - The Business of Entertainment with Anne Hurcombe

In this episode of The Entertainment Agents Association Podcast, Sophia-Marie sits down with Anne Hurcombe FEAA, owner of Wigan Pier Promotions, for an honest and insightful conversation about life behind the scenes of the entertainment industry.From beginning her career as a professional singer and travelling the world, to becoming an entertainment agent and building Wigan Pier Promotions, Anne shares the journey that has shaped her career and the lessons she has learned along the way.They talk about what agents really look for in performers, the importance of professionalism, creating unforgettable live and immersive entertainment, navigating the highs and lows of running a business, and how the entertainment industry has changed over the years.As fellow members of the Entertainment Agents Association Council, Sophia-Marie and Anne also lift the curtain on the relationship between agents, performers and clients, discussing the role of the modern entertainment agent and where they believe the industry is heading next.Expect plenty of industry insight, business wisdom, brilliant stories and a few laughs along the way!🎙️ In this episode:Anne's journey from professional performer to business ownerThe story behind Wigan Pier PromotionsWhat makes an agent want to represent or book a performerThe mistakes performers make when approaching agentsClients, briefs and the reality of working behind the scenesImmersive entertainment and creating the all-important WOW factorSurviving the challenges of running an entertainment businessThe Entertainment Agents AssociationHow social media has changed the industryAnne's advice for performers, agents and entertainment entrepreneurs