Behind the Decisions — Official Trailer

Welcome to Behind the Decisions — a podcast exploring the real stories, strategies, and controversies behind today’s biggest brand and marketing decisions.I’m Jing Liu, a graduate student in digital media and marketing, and in this podcast, I’ll break down real-world business cases, cultural moments, and digital trends that shape the way we consume, think, and interact online.From rebranding disasters to viral campaigns and ethical controversies, Behind the Decisions looks beyond the headlines to understand why brands make the choices they do — and what those decisions reveal about culture, consumers, and the digital world.This is more than marketing news. It’s the story behind the decision.