Behind the Eye: Lessons from CBS's Legendary President Gene Jankowski

from Classic Conversations: Pop culture Interviews with Jeff Dwoskin · host Jeff Dwoskin

Former CBS president Gene Jankowski joins Classic Conversations to share vivid memories from the golden age of television. From the early days of network broadcasting to overseeing cultural icons like Dallas, MAS*H, and 60 Minutes, Gene reflects on the creative risks, behind-the-scenes decisions, and human connections that defined CBS's rise to dominance in the late '70s and '80s. His nostalgic insights, in his memoir, Behind the Eye: My Life in Media, capture an era when broadcast television shaped culture, united families, and delivered unforgettable moments that still resonate today. Episode Highlights Gene's early path from the Navy and Michigan State to joining CBS in radio sales The career-defining leap into television and rise through CBS leadership The inside story of Dallas' "Who Shot J.R.?" and how the show kept TV's biggest secret The record-breaking finale of MASH* and why it remains unmatched in television history The creation of 60 Minutes' Sunday legacy and its lasting impact Behind-the-scenes memories of Walter Cronkite, Dan Rather, and network news integrity Reflections on Norman Lear's groundbreaking storytelling and the delicate line between culture and controversy Lessons from successes (The Waltons, Dukes of Hazzard) and near-misses (Law & Order) Gene's leadership philosophy and why he ultimately left CBS You're going to love my conversation with Gene Jankowski Website Buy book: Behind the Eye: My Life in Media Follow Jeff Dwoskin (host): Jeff Dwoskin on Twitter The Jeff Dwoskin Show podcast on Twitter Podcast website Podcast on Instagram Subscribe to my Youtube channel Yes, the show used to be called Live from Detroit: The Jeff Dwoskin Show Ways to support the show: Buy me a coffee (support the show) Dashery/TeePublic Store: Classic Conversations merch and more! Love the books I talk about on the show? Here is my Amazon store to shop. Thanks for checking out Classic Conversations! Dive into pop culture nostalgia with comedian Jeff Dwoskin as he hosts the best TV and film interviews. Hear inspiring stories from actors, comedians, musicians, and pop culture icons about the road to success. Part comedy, part drama—always entertaining. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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This episode was published on November 24, 2025.

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