Behind the Headlines: Mark Allan on making Ki ‘like a marketplace’ in its independent era

How does a young insurance company surpass growth expectations and successfully reposition itself in the market as a fully independent player?In this episode of Insurance Insider’s Behind the Headlines, CEO Mark Allan opens up about Ki Insurance's journey from launch in 2021 to a premium powerhouse. Now fully independent from Brit, Ki is at a pivotal moment—so how will its model fare as the market shifts?Allan dives into the company’s strategy, detailing how Ki is evolving into a marketplace, creating new partnership opportunities, and driving growth through algorithmic underwriting. He also shares how Ki continues to outperform the market in terms of expenses while heavily investing in tech development. Plus, senior reporter Sam Casey sheds light on how the downstream energy market might feel the impact of over $1bn in claims just since the start of the year.